It is interesting to note how companies are rebranding and redesigning themselves in order to cater to shifting consumer sentiments. Across the board, there have been several companies that have undergone a rapid rebrand in order to promote wellness. Weight watchers, notoriously known for their dieting programs is now changing its name to WW and pivoting away from its dieting connotation. It will be interesting to see how other companies rebrand and reform to get with the times – Dunkin Donuts is already shifting to its new name Dunkin… who is next.
https://www.vox.com/the-goods/2018/9/24/17897114/weight-watchers-ww-wellness-rebranding
FNAR 264-406 Art / Design / Digital Culture 