The word on the street

wotslb-002.jpgFunnily enough, after our project was assigned this week, someone I follow posted a picture of this sign on Instagram. Upon further research, I discovered that it was part of an art installation in Heisler Park in Laguna Beach called “The Word on the Street”. Scott Froschauer writes:

By using the materials and visual language of street signs, but replacing the traditional negative wording (Stop, Do Not Enter, Wrong Way…) with positive affirmations, “The Word on the Street” seeks to provide something that is missing from our daily visual diet.

While street signs may not be considered art at all, the artist took advantage of their attention grabbing design to deliver an important message to unsuspecting passers-by, something very similar to our project.

Image source: Scott Froschauer

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