The importance of context

Even though this Vox video is from 2015, I still think about it a lot. The video interviews Michael Bierut, the creator of many famous logos, who discusses the types of logos and what makes them work. Something he said that I found particularly notable has some really great implications for this class:

“It’s not anything inherent in those shapes, but what those shapes come to represent in the minds of people who are looking at them.”

Logos are made famous by advertising, the brands, and the people promoting them. They are not important without context. Is art, and graphic design, the same? What are designs without context?


originally by Carolyn Davidson; retrieved from Print Magazine


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